Where Green Meets Blue
The Traverse Area Association of REALTORS® has been an advocate of water quality and integrity since the creation of its Environmental Committee in 1992. Uniquely situated around a pristine bay of fresh water, the TAAR is fully aware of what attracts people to the region. Therefore, good stewardship of the watershed was deemed of paramount importance to the local real estate industry.
As the TAAR became one of the early adopters of the new NAR Green designation it became quite clear that green building and eco-system sustainability through Smart Growth efforts on land (green) were intrinsically linked to the marine environment (blue) and the Great Lakes system.
The TAAR created a new public facing campaign through our GS4 efforts that identified our REALTORS'® community awareness through the new tagline: “Traverse Area – Where Green Meets Blue™”. We hope that you will find our approach to the regional environment a model of good environmental stewardship by visiting our website often for the latest eco-educational information as it relates to living, working and playing in this most beautiful of places.